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Dove history

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Dove History

Dove is owned by Unilever, one of the world’s largest producers of consumer packaged goods, household products, foods and beverages, personal products and specialty chemicals.

Based in Great Britain and the Netherlands, it is comprised of more than 500 companies in about 75 countries. A major benefit of being a member of the Unilever family of companies is that each company has access to the vast technical and marketing resources of Unilever companies throughout the world.

Dove Product History

1940’s – Formula developed for Dove Bar during World War II as a non-irritating skin cleaner for pretreatment use on burns and wounds.
Receives increasing recognition for its mildness

1950’s – The basic Dove Bar formula was refined and developed into the Original Dove Beauty Bar

1960’s – Dove Beauty Bar made available nationwide

1970’s – An independent clinical dermatological study proved Dove Beauty Bar milder than 17 leading bar soaps

1980’s – Dove Beauty Bar became number one physician-recommended cleaning bar. Unscented Dove introduced.

1990’s – Dove Beauty Wash introduced. The Dove commitment to providing superior mildness, as compared to soap, continues.

1995 – Dove Moisturizing Body Wash, Dove Sensitive Skin Bar, Dove Facial Care Cleanser, Dove Facial Cleaning Scrub, Dove Facial Care Daily Moisturizer

1999 – Dove All Day Moisturizing Body Wash

2001 – Dove anti-perspirant and deodorant line introduced

2003 – Dove hair care line, the first utilizing weightless moisturizers, debuts in January.

2004 – Dove introduces its Campaign for Real Beauty

Written by stanleykartawinata

April 7, 2010 at 4:43 pm

Posted in Uncategorized

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